An idea came to me as i was blatting otherworldly horrors on a popular Nintendo fps.

As I shot the various beasties into little more than weird purple dust (seriously, what's that about?), my futuristic juices started to flow.
 "Hey!," i said to myself, as I often do when i think there's no-one listening, "why don't i start a new d20 Future campaign?" 
 Unfortunately such campaigns I've run before were met with disdain. I had to think of something that'd really get my players attention... And then it came to me in a flash of inspiration! If I put some dwarves, elves and magic in there, they'd flock to it like moths to a flame!
And it worked too.

E.I.M.F.S.